Job Title: Head of Marketing
As the Group Marketing Head, you will be responsible for crafting and executing the annual marketing plan. This plan should not only support sales activities through innovative product, pricing, and promotion initiatives but also elevate the brand to new heights. Your role will involve reviewing and influencing customer touch points to ensure the highest standards of service, quality, and care, all while maximising opportunities for sales and brand building.
Customer Focus: Regularly assess customer perceptions, address service shortfalls, and uphold the highest standards.
Brand Innovation: Create inventive brand strategies across diverse media, emphasising digital and CRM for effective brand cultivation.
Digital Marketing Excellence: Plan and execute digital campaigns, optimise spending for maximum ROI, and track performance against KPIs.
Measurable ROI: Demonstrate visible and measured returns on marketing investment, instilling trust for increased budget allocation.
CSR Impact: Enhance the corporate brand through creative CSR campaigns, involving employees and securing positive press coverage.
Collaboration and Training: Collaborate with internal teams, aligning with brand values, and train staff for cross-selling and influence.
Competitor Insight: Employ innovative methods to identify competitor customers and devise conversion strategies.
CRM Management: Develop and track customer movements in the CRM system, ensuring it is the primary source for marketing campaigns.
Proven experience in developing and implementing successful marketing strategies in the automotive industry.
Strong digital marketing expertise with a focus on ROI and performance metrics.
Demonstrated success in building and leading high-performing marketing teams.
Excellent communication and collaboration skills with internal and external stakeholders.
Innovative mindset with a track record of pioneering campaigns in a competitive market.
How to Apply:
If you're a strategic thinker with a proven track record for marketing in the automotive sector, we want to hear from you! Apply now online at www.eurocellrecruitment.com with a copy of your CV in Word format and a recent business photo.
Given the high volume of applications, we will only be able to reach out to individuals who fulfil the client's requirements.